Why sketching small is powerful

In another campaign edit for Susan’s brand new course “Tiny Moments”, Susan Yeates explores the benefits of working in a compact format, emphasizing how small-scale sketching can enhance creativity, build confidence and foster consistency. The main goal of this edit was to showcase Susan’s top-tips to take advantage of small-scale sketching in a way that feels approachable. By editing in lots of clips/examples of Susan’s small sketching work to keep the visuals fresh, paired with calm pacing and Susan’s clear advice, this video was succesfully created to inspire and motivate Susan’s viewers, understanding that even brief and compact efforts can be powerful for creative growth.

Skills Used:

  • Storytelling through structured content editing

  • Multi-location footage integration

  • Clip overlays

  • Clean audio editing and noise reduction

  • Video quality enhancement and noise reduction

  • Background music selection and animation sound effects

  • Moving animations

  • Colour grading

  • Subtitles creating and syncing

  • Transition effects for a seamless flow

  • Custom Animated 10 second Intro

  • Export optimization for YouTube

  • Branding incorporation (logos, colours, fonts)

  • Title card and end screen

  • Custom text overlays

  • Advertisement for requested products