Why sketching small is powerful
In another campaign edit for Susan’s brand new course “Tiny Moments”, Susan Yeates explores the benefits of working in a compact format, emphasizing how small-scale sketching can enhance creativity, build confidence and foster consistency. The main goal of this edit was to showcase Susan’s top-tips to take advantage of small-scale sketching in a way that feels approachable. By editing in lots of clips/examples of Susan’s small sketching work to keep the visuals fresh, paired with calm pacing and Susan’s clear advice, this video was succesfully created to inspire and motivate Susan’s viewers, understanding that even brief and compact efforts can be powerful for creative growth.
Skills Used:
Storytelling through structured content editing
Multi-location footage integration
Clip overlays
Clean audio editing and noise reduction
Video quality enhancement and noise reduction
Background music selection and animation sound effects
Moving animations
Colour grading
Subtitles creating and syncing
Transition effects for a seamless flow
Custom Animated 10 second Intro
Export optimization for YouTube
Branding incorporation (logos, colours, fonts)
Title card and end screen
Custom text overlays
Advertisement for requested products